Introducing social media

In a few weeks I’m going to be giving a presentation introducing social media to neophytes.And, in addition to offering practical how-to’s and definitions, I’d like to include a couple of slides with tips or advice from practitioners (with full...

I’m starting to really appreciate Twitter

I checked my BB, as I always do when I get up in the morning, and was surprised to discover that I didn’t have a single new email. When I got to work shortly thereafter and logged into my computer, I found the same thing.Nothing new. I had that sinking feeling...

Spammers one, believers zero*

When people from my agency go on vacation, we try to give them an email holiday, too.We stop cc’ing them and prepare an update that they receive just before they get back with a summary of what happened, the most recent drafts of documents and so on.Of course,...

Speed trap

Our 24/7 communications world sometimes seems a lot like the Autobahn: no limits to speed. But I think we’d be a whole lot smarter if we if we took our foot off the accelerator and paid more attention to the road ahead. (Watch our for that pothole!) We could...

Of Youtube and corporate blogs

In a couple of recent entries, Joel Postman offers communicators a strategic perspective on two social media fronts:1. He analyses the types of posts you most often find on business/marketing blogs and then breaks them into useful categories. I was struck by the fact...