Mar 15, 2010
Most people would agree that the Groundswell is here in full force. And while many organizations embraced it, there is still some resistance – fear, perhaps – from companies afraid to leave their comfort zone and cede control. According to Charlene Li,...
Mar 7, 2010
On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today and imagine our...
Feb 19, 2010
Listening. Virtually all communications strategists agree that this is the first step an organization (or individual) interested in social media should take. And that makes a lot of sense. You don’t just barge into a room and loudly take over every conversation...
Feb 10, 2010
It wasn’t that long ago when we called location-based search ‘looking it up in the Yellow Pages’. And a new business that happened to miss a printing deadline would be shut out of a year’s worth of potential finds. Now, when our fingers do the...
Jan 11, 2010
Normally, the question we’d ask is: what are you reading? As in content you’ll hopefully share. And, of course, that’s key. But with the recent announcement that Canada’s largest newspaper chain put itself in bankruptcy protection and with all...
