Jan 8, 2010
As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The...
Dec 30, 2009
This holiday, it feels like I’ve been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth’s is The Humbling, a short novel about acting and dying (literally); and Vonnegut’s is Look at...
Dec 22, 2009
If I can borrow a thought from Gertrude Stein, ‘a spam is a spam is a spam’.And I think it’s safe to say it’s something we all despise.This year, spam has turned seasonal with the proliferation of holiday e-cards. They’re coming fast and...
Nov 22, 2009
At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity. It’s at the heart of everything we do. But lately I’ve noticed that for some people and...
Oct 1, 2009
That’s a question I was asked recently in my social media class. And it’s one that comes up a lot. With the proliferation of social networking tools, how much time should we/can we spend on various sites? I’d like to borrow my answer from a...
