Oct 29, 2013
That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing – fast. Creating a disruptive idea that alters and improves the way we act/react. To do that...
Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Jul 23, 2013
Or really, what’s our future going to be? Are we about to be relegated to the publicity junk heap of the Interwebs? Not that there’s anything wrong with publicity. As a proud, former publicist I believe there’s much value for that. There’s an...
Jul 10, 2013
You have the 10 best of this, the five most important of that, the 25 essentials of the other thing. I understand why there are so many lists out there. They’re easy to create and share. They offer fast insights at a glance. They’re actionable and can...
Jul 2, 2013
I’ve recently run into two people I used to know – both respected members of the Canadian literary community. There was a time when a nod from either of them could propel a career to a higher plane. Each is smart and accomplished, with a biting sense of...
