Feb 28, 2013
I’ve been thinking about this a lot lately. Because PR, and specifically media relations/publicity, seems perched on the edge of the inbound-outbound marketing fence. Neither on one side nor the other. And that’s a challenge for the industry trying to find...
Dec 21, 2012
Today, as I was making my holiday list, it occurred to me that giving gifts is a lot like creating good content. Sure you can dash it off or recycle an old idea. But if you want to really engage people you need to put some energy and imagination into it and not simply...
Dec 19, 2012
I’m a big fan of shopping malls (as many of you know 🙂 ). And last month, after seeing Jason Konopinski’s post on his transition to reading more ebooks, I realized I’m on a similar path, though I haven’t given up on print completely. Like many...
Nov 1, 2012
I always like guest posting on SpinSucks. To me it’s like the Vanity Fair of marketing blogs – sharp, timely, stylish and all filtered through a highly creative mind. So my blog would be running on November 1 and it struck me that the post-Halloween candy...
Sep 3, 2012
It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or  some combination of the above. Of course, we’ve all heard...
