Sep 16, 2012
Having data about your customers is good. Having the right data is better. And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its data to understand its customers, gain...
Sep 12, 2012
On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer. And I’ll be looking at some of the social business...
Sep 5, 2012
One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK table) Saturday mornings for another session of Building...
Sep 3, 2012
It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or some combination of the above. Of course, we’ve all heard...
Sep 1, 2012
Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming...
