I recently read about the Talk is Cheap social media ‘unconference’ for PR/communications practitioners, planned by Gary Schlee. It’s sounds like a great event, with the potential for lots of engaging face-to-face conversations. I’m looking forward to it.

The only thing is you need to sign up by Wiki.

Now in theory, I’m a fan of this application. I like the interactivity. I frequently refer to Wikipedia when I’m doing research. I wanted to learn more so I attended a Wiki session at the last Mesh conference. Unfortunately, as someone who has a limited knowledge of HTML, I found the presentation virtually incomprehensible.

I’m also a little perturbed that virtually anyone can rewrite a Wiki, sometimes making it better, though often making it worse.

Then there’s the matter of the way a Wiki records any changes that are made. So, for example, if you (or I) do go in there to add your (or my) deep thoughts to an entry and say, make a typo (or worse, a fairly substantial error) well, anyone who visits can find out it’s you.

That seems like an undue amount of pressure to be placed on an individual who just wants to sign up for an event. Who with no harm intended happens to screw up the registration list, realizes what he’s done, goes back to fix it, puts his name on the list, doesn’t realize it’s been removed, gets a couple of emails highlighting his innocent shenanigans for all and sundry who happened to sign up for updates, calls the organizer to apologize for the mess, explains that he did not intentionally take his name off the list and finally manages to get himself registered without disturbing the delicate balance.

OK, I admit it: that was me!

My point is, I think Wikis should have an administrator/editor (this can be a team) who vets any changes to said Wiki before making them public. To minimize dumb mistakes but keep the ideas flowing. I realize this will slow down the process. But hey, a little reflection never hurt anyone.

Anyway, I’m planning to attend Talk is Cheap. And if you see me there, I’d be happy to continue this conversation.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.