Blog Archive
Community management: a model for new PR
It's time for PR to get off the publicity treadmill for a few minutes, take a breath and re-imagine who we want to be. I've thought about this a lot and, as I said in my last post, it's not about abandoning our heritage but blending publicity with publishing and...
Supercharged storytelling for startups
Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...
Social media barometer at SMWTO
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn't seem to anymore. I embrace the changes because there's a a...
PR relationships: from owned to shared
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Back to school for Digital Strategy
It’s hard to believe that a year ago I was in the initial stages of leading the development of the Digital Strategy and Communications Management Certificate for University of Toronto School of Continuing Studies. (That’s a mouthful.) We’d just started, had a big...
Chemistry Squared: the secret for amazing client relationships
I've been thinking about this a lot lately and even more so with news of the big Omnicom/Publicis merger. So many client/agency relationships are just meh and yet they go on and on… And on. Because no one wants to pull the plug. Well maybe one side or the other does,...